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International (Export)
Market Research & Planning
Export Marketing - United
States
US export market experience includes categories
as diverse as design services, tourism, wood and furniture products,
construction materials, software, toys and games, crafts, feature film
research, food and beverage studies, fisheries studies and a host of
consumer retail items. Some representative studies include:
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2009. Lousibourg Fisheries. Fish
Exports to Southeast United States.
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2008. Kings Co. Export Database
and Export Potential. ID of potential exporters, focus groups.
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2007. Nova Scotia Business Inc.
(NSBI) / Nova Leather. Market Match in New England.
Recruitment and scheduling.
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2006. Stark Oil, New Glasgow.
Investigation of requirements for exporting services to the United
States. Appraising export literature, interviews with lawyers and
United States Customs and Immigration; feasibility analyses.
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Nova Scotia Agri-foods New England Export
Strategy - An umbrella strategy for exporting all categories of food
products (commodities, raw fruits and vegetables, prepared foods and
beverages) to New England. This report is available for purchase from
the Nova Scotia Department of Fisheries and Agriculture.
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MRA was
retained on a 6-month contract by Tradex Ltd. to travel throughout the
United States and develop dealerships for the Tuc Tow product (a
patented lift and towing device for pickup trucks 1/2 ton and larger.)
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MRA travelled
to Boston, New York and Toronto to research markets for Nova Scotia
design services (for Mizerit Design).
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MRA surveyed
swimming pool owners in Georgia and California to evaluate the market
for a Nova Scotia manufactured ultra-violet water disinfecting product
(Terminator Inc.). MRA also directly interviewed Pool and Spa Suppliers
in these cities.
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MRA produced
the Cape Breton Marina Export Strategy to attract US sail boaters (for 9
marina operators in Cape Breton). A survey of approximately 400 US
recreational boat owners was conducted.
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MRA researched
US markets to assess the demand and develop a market plan for
penetrating the market for a Nova Scotia patented concrete footer
product (The Bigfoot) for F&S manufacturing.
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MRA mentored
one of Nova Scotia's largest suppliers of automotive machinery on
exporting to the US.
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MRA attended
three boat shows in the US, interviewing key personnel and testing
proposed strategies before developing an Export Growth Plan for the
Boatbuilding Industry in Atlantic Canada.
Export
Marketing - Offshore
In a recent
Atlantic Canada Opportunities Agency study, MRA reviewed the export
activities of 10 Nova Scotia companies planning to, or already, exporting to
the Caribbean region and another 10 companies planning to, or already,
exporting to Europe. These companies included food processors, construction
and housing materials, pewter, wood/paper/packaging products, high-tech and
bio-tech products and services and specialized consulting services
(including marine and internet services). Some of MRA's
other major projects include:
-
2009. Windward Flutes. Flute
Exports to the United States and Europe. Market research and
mentoring on market access.
-
2008. Kings Co. Export Database
and Export Potential. ID of potential exporters, focus groups.
-
2007. Nova Scotia Business Inc. (NSBI). Development of database for Nova Scotia metal working
companies. Research and evaluation to identify appropriate metal
working categories and company capability fields; research to identify
qualifying companies; database. Setting eligibility and research
criteria; in-depth data collection; focus group; database construction
and reporting.
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2006. Nova Scotia Business Inc. (NSBI). Trade mission research and development assisted with
recruitment for various NSBI trade missions. Systematic export
communications; commitment estimates; close collaboration with client;
recruitment.
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2006. South Shore Ready Mix.
Export Marketing. Research on Caribbean and European markets.
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2005. Nova Scotia Boatbuilders Export
Growth Plan, Nova Scotia Boatbuilders Association
(NSBA). Development of export market strategy for Nova Scotia
Boatbuilders; including branding, promotion budget and implementation.
Infrastructure inventory, surveys, interviews, travel to markets, data
collection, statistical analysis, SWOT, recommended strategy.
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MRA was
retained by the Canadian Embassy in Denmark, through a Program for
Export Market Development (PEMD) grant, to represent the whole of the
Canadian marine and fisheries industries through its publication of the
Canadian Fisheries and Ocean Industries Directory at the
Copenhagen World Fisheries and Oceans Exhibition.
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MRA evaluated
the market demand for Nova Scotia spa and tourism products in Germany
(Amherst Resort Hotel and Springhill Resort Hotel and Spa). Research was
conducted on-site throughout West Germany.
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MRA has
conducted several studies in the international film industry looking at
the feasibility of Nova Scotia soundstages and film products. Research
included several trips to Los Angeles and New York, as well as one trip
to Cannes, France.
-
MRA evaluated
the European market for Nova Scotia produced ceramic products. Research
included travel to the UK (Royal Doulton Plant) and Germany.
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MRA was
retained by the Department of Fisheries and Oceans (DFO) for a Technical and Economic Feasibility Study of Exporting Scallop Roe to
Europe. Research was conducted on-site in the UK, France,
Switzerland, Holland and Belgium. (Project Report 33, Scotia Fundy
Region- available from DFO.)
-
MRA researched
the Caribbean Market for Nova Scotia produced fruit drinks.
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MRA researched
the Japanese market for a Canadian - produced oxygenated bath.
-
MRA researched
worldwide markets for Canada's largest supplier of food processing
equipment.
See
Publications for details and
a list of publications for sale.
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