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Market
Surveying
MRA has conducted marketing
projects across a wide spectrum of government, industry and small business
clientele since 1984. Surveys, both random and non-random, constitute a
major part of most marketing projects. A high percentage of these
incorporate an element of primary data collection with sample sizes
sufficient to provide a high level of statistical probability. In addition,
MRA often collects company information for various database uses (e.g.,
directories, direct mail, record keeping). MRA uses Survey Pro®, MS Access®
and MS Excel® software to classify data and present statistical information.
Collection
procedures include:
Recent
large scale survey projects utilizing statistical probability include:
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Colchester Regional Development Agency (CoRDA).
Work Transportation Study. Background research; surveys and
interviews; market ID. 2009.
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Farmers' Market Random Sample Survey.
Random sample survey; market projections. 2008.
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Nortek Resource Solution Inc. Stumpage
Survey. Market surveys and analysis. 2008 - 2009.
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Waegwoltic Club. Satisfaction Survey.
Random sample and report. 2006 - 2007.
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Halifax Crime
Survey: February 2002
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United States
Sailboat Owners Survey: March 2002
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Nova Scotia
Exporters Survey: April 2002
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Recreational
Club Membership Survey: August 2002
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