MRA Market Research Associates Ltd

MRA

Market Research Associates Ltd.

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Market Research Associates Limited (MRA) is a 100% Canadian-owned corporation that started up in 1984 and was incorporated under the laws of Nova Scotia in 1986. It is now one of the oldest, independent market research consulting firms in Atlantic Canada. The company has developed an excellent reputation for the quality and thoroughness of its work and several of our reports have been published in print, or online, by various Nova Scotia Government Departments.

MRA works with both large organizations and small companies to identify and evaluate opportunities and/or develop long term strategies. The nature of the work spans the Atlantic Region business environment: agri-food and fisheries; forestry and value-added wood products; marine and boating or shipbuilding; natural resource products (such as slate, limestone, gyprock, thermal waters, maple syrup, etc.); tourism and hospitality; general manufacturing, energy and re-cycling, film and video production, arts and crafts, landscaping and construction; home-building and furniture products; biotechnology products, etc.

Most MRA projects usually fall into one of the following categories:

Design, research, analyses, strategic/tactical implementation and marketing of projects, products and businesses based upon considerations of revenue, expense, profit, and overall marketability and feasibility - 25 years.
Market Opportunity Identification; Strategic Planning; Economic Development.
Industry Sector Studies and Program and Project Evaluations.
Feasibility Studies and Business Plans (often for investment purposes).
Export Marketing Studies.
Market Surveys and Statistical Analysis.
Database Development - information collected for databases and directories.
Marine-related research (Canadian Marine Publications is a wholly-owned subsidiary of MRA; see www.cmppublications.com).

MRA uses such tools as interviews, focus groups, statistical analysis, surveys, strategic planning analysis, economic impact analysis, image and product testing, controlled structural association testing and Survey Pro®, Market Research® and various other software programs in its analyses to develop sound reports and strategic plans. Most of our contracts are substantively consultative in character. While smaller public-opinion polling projects are sometimes conducted in-house, we usually refer major survey projects to call centers.

All studies and reports are reviewed and approved by a certified management consultant before submission to the client. The company has now, or recently had, standing offer contracts with the Nova Scotia Government, NSBI, ACOA (CAS, export mentoring), ECBC and PWGSC. High quality references are available from the several provincial government departments: 1) Department of Fisheries, 2) Department of Agriculture, 3) Department of Energy; as well as NSBI. MRA has conducted all its banking with Scotiabank, Scotia Square Branch, since 1986.

For additional information on company background and experience, see industry experience and public sector projects.