|
Profile
Services
What is Marketing?
Industry Experience
Public Sector Projects
Market Surveying
Accommodations Survey
Teams
Results
Did you Know?Publications
Contact Information
Home |
Strategic Marketing Planning, Opportunity ID and Evaluation Projects
Many of MRA's marketing projects
require identification of market size, trends, competition, product appeals,
pricing, promotion, distribution and other factors - usually for new
products or companies. A market plan for such projects usually delineates
the approach to penetrating the target markets identified in the market
study. Strategic marketing planning, however, usually addresses the needs of
existing entities and is aimed at doing better things rather than just doing
things better. This type of evaluation requires a thorough analysis of the
organization's situation (strengths, weaknesses, problems, threats and
opportunities) as well as goal setting and analysis of alternatives to
develop short-term and long-term plans. Opportunity identification is one of
the outcomes of the evaluation process.
-
2009. Guysborough Co. RDA.
Investment Strategy. FDI research, SWOT, strategic plan.
-
2008 - 2009. CREDA. 5 Year
Investment Attraction Plan. FDI research, SWOT, strategic plan
(with
Novus Consulting Group Ltd.).
-
2008. Nova Scotia Department of
Energy. Offshore Suppliers Global Export Plan. Market
research on-site in Houston and Florida; global market research;
strategic plan (with
Novus Consulting Group Ltd.).
-
2008. Public Works and Government
Services Canada - Department of Fisheries and Oceans, Small Craft
Harbours. Marine Engineering and Construction Supply / Demand
(Sector) Study. Market interviews, data analysis, SWOT, strategic
plan (with
Novus Consulting Group Ltd.).
-
2007. Nova Scotia Department of
Fisheries. International Product - Market Development Study of
Nova Scotia Shellfish. Background research, travel to the United
States, Brazil; market interviews, samples; new strategies.
-
NS Dept. of Agriculture
strategic plan for exporting NS agri-foods
-
Town of Trenton Park
strategic marketing plan (with Gordon Ratcliffe Architects)
-
Town of Bridgewater economic
impact of new mall development (with Gordon Ratcliffe Architects)
-
Mountain Gap Inn, strategic
marketing plan and supervision of implementation
-
Southwest Shore RDA
Preliminary Development Plan
-
Grohmann Knives Ltd. market
demand and market plan
-
Evaluation of Dealmaker '95
Conference
-
ICOD Model Evaluation
Project - World Fisheries Map
-
NS Dept. of Agriculture/Avon
Foods New England Applesauce Market
-
Visser Farms (PEI) Market
demand for pelletized energy products and dehydrated vegetables
-
Evaluation of offshore catch
and effort reporting (DFO)
-
Evaluation of marketing
potential of specialized seafood products in European markets
-
Project Management of 1982
Grand Banks Exploratory Scallop Survey including video production
-
Guysborough Opportunity
Identification Study
|
